Innovate Fort Worth podcast:’s Spencer Traver

Spencer TraverSpencer Traver recently shared his insights and experiences on the Innovate Fort Worth podcast. The director of marketing at, an automated advertising technology company based in Fort Worth, has played an instrumental role in the company’s successful rebranding by highlighting the many tech services available for marketers and advertisers.

The podcast, produced by HSC Next, a department of The University of North Texas Health Science Center at Fort Worth, aims to showcase innovation in Fort Worth and the people bringing those innovations to market.

With a knack for creative problem-solving and a passion for leveraging technology to drive business growth, Traver has established himself as a respected expert in the field of advertising technology.

“Simpl.Fi is democratizing ad buying,” Traver said during the podcast. “We are utilizing modern technology like artificial intelligence to help small business owners buy ads that will extend their marketing efforts without breaking the bank.”

“Simpl.Fi has done a really good job sinking roots here and truly embracing it, selecting the stockyards and turning literal mule barns into an innovative hub. I feel like Fort Worth has embraced us. And so, it’s a big investment both ways, right? It’s an investment from into the city of Fort Worth, and it’s an investment in Fort Worth into”

In his appearance on the Innovate Fort Worth podcast, Traver dives into the intricacies of the advertising technology industry, shedding light on the latest trends and discussing the disruptive potential of emerging technologies. He shares valuable insights into the rapidly evolving digital advertising landscape and offers practical advice for businesses looking to navigate the challenges and seize the opportunities presented by this dynamic field. has revolutionized the digital advertising space with its programmatic marketing platform. Through its cutting-edge technology, empowers advertisers to reach their target audiences with precision and efficiency, harnessing the power of data and machine learning to deliver highly personalized advertising experiences. With a commitment to driving innovation and delivering exceptional results for their clients, has garnered recognition as a leader in the industry.

“We’re excited to have Spencer on the Innovate Fort Worth podcast,” said Cameron Cushman, the host of the podcast. “It’s companies like Simpli.Fi who are making Fort Worth a vibrant, entrepreneurial city. We can’t wait to see what they do next.”

The Innovate Fort Worth podcast, hosted by Cameron Cushman, is a podcast for thought leaders, entrepreneurs and visionaries to share their stories and inspire others in the Fort Worth community and beyond. By highlighting individuals like Traver, the podcast aims to foster a culture of innovation and collaboration, driving economic growth and enhancing the region’s reputation as a hub for cutting-edge ideas and technologies.

Listen to the podcast here.

About is an advertising technology company based in Fort Worth, Texas. With its programmatic marketing platform, enables advertisers to target their audience with precision and deliver personalized advertising experiences. Through data-driven insights and innovative solutions, empowers businesses to achieve their advertising goals and maximize their return on investment.

About HSC Next: HSC Next is a department of the University of North Texas Health Science Center at Fort Worth. It serves as a catalyst for innovation, entrepreneurship and economic development in the Fort Worth community. HSC Next produces the Innovate Fort Worth podcast, which features interviews with industry leaders and innovators who are making a significant impact in their respective fields.

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