Sally Crocker named PR Daily’s Nonprofit Communications Professional of the Year
Sally Crocker, Communications Manager for the HSC School of Public Health, has been recognized with the Grand Prize: Nonprofit Communications Professional of the Year Award in PR Daily’s 2020 Nonprofit PR Awards, for her work this year during the COVID-19 pandemic.
“Sally Crocker was among the many faculty and staff at the University of North Texas Health Science Center who began working from home on March 13, 2020, as the coronavirus began its devastating path across the U.S.,” Ragan Communications reported. “Sally set out to reinforce key messages (including the fact that science is important).”
To achieve those goals, Ragan said, she researched COVID-related topics and developed a list of articles and website content ideas that could provide helpful information to the public.
“She conducted countless interviews and assembled visuals to accompany articles and help promote them on social channels, resulting in ongoing press pitch opportunities and news coverage for the University,” the judges noted.
Between March 18 and April 24, Crocker produced and published 10 School of Public Health articles on the pandemic, two Dean’s e-newsletters, and shared content with HSC News Team colleagues and community partners for extended communications outreach.
Article topics were intended to help the public understand the pandemic, offer expert advice from faculty researchers on staying safe and emotionally well in a challenging time, reflect on history and science, address important public health concerns and perspectives, separate COVID facts from fiction and share real stories involving HSC’s commitment to the community.
“We congratulate Sally on her remarkable achievements,” wrote Brendan Gannon, Marketing Manager of Awards Programs for Ragan Communications and PR Daily. “Well-deserved recognition!”