Cowtown Marathon is a family tradition for race’s medical director

February 11, 2019

By Alex Branch

Cow Leg Web

For Jeff Beeson, DO, a personal connection to the Cowtown Marathon began when organizers planned the inaugural 1979 run.

His father, Don Beeson, was the chief of police at what was then the Texas College of Osteopathic Medicine, which founded the marathon. During a planning meeting, Don noticed a woman looking at him while sketching on a piece of paper.

“See this guy,” she finally said, holding up a drawing of a man’s face with Don Beeson’s bushy mustache. “That’s you. You’re going to be the race logo.”Cow Leg Web2

Soon after his father became the face of the new race, Jeff Beeson, only 7 years old, rode around Fort Worth setting cones to mark the marathon route.

Almost 40 years later, Dr. Beeson’s connection to Cowtown Marathon has grown. The chief medical officer at UNT Health Science Center is also the race’s medical director, responsible for the health and well-being of more than 20,000 runners who are expected to participate in the two-day event.

A team of about 100 UNT Health Science Center providers and students help care for runners suffering from dehydration, cramps, broken bones, strained muscles and more.

The interprofessional medical teams of students studying to become doctors, physical therapists, physician assistants, pharmacists, medical scientists, as well as nurses and athletic trainers from other schools, staff the marathon’s 24 fluid stations, watching for any runner who needs medical attention.

“The Cowtown is a great example of how our faculty and students are committed to the mission of the Health Science Center: create solutions for healthier communities,” Dr. Beeson said.

The medical issues runners experience during the race range from mundane to unusual to inspiring. A quarter of the medical problems reported in 2018 were caused by cramps. One runner suffered appendicitis near the starting line.

In 2017, three students helped a terminally ill runner with a brain tumor across the finish line of the half marathon.

HSC Insider

Learn more about UNTHSC’s people and programs by signing up for the weekly HSC Insider email

Technology has improved the medical care. RaceSafe, an app that streamlines information sharing, allows runners to input their health histories and medical workers to immediately access that information during a race by entering the runner’s bib number.

This is the second year Dr. Beeson has served as the race’s Medical Director. Last year, his father joined him to see the medical team in action. Don Beeson wore his old blue marathon jacket emblazoned with the mustached logo he once inspired.

“I have great memories of participating in the early years of the Cowtown,” Dr. Beeson said. “It is amazing to see what a great community event it has become and an honor to participate in its future.”

Hsc Tcom Gold Humanism Society Inductees Fc
TCOM Chapter of the Gold Humanism Honor Society welcomes new inductees 

By Steven Bartolotta The humanistic side of medicine is alive and well at Texas College of Osteopathic Medicine. The TCOM Chapter of the Arnold P Gold Foundation inducted 45 students and four faculty members into the Gold Humanism Honor Society on the campus of The University of North Texas H...Read more

Jun 15, 2021

John Licciardone Hsc Fort Worth Fc
eHealth interventions could help African-American patients in battle with chronic pain

By Steven Bartolotta The PRECISION Pain Research Registry at the University of North Texas Health Science Center in Fort Worth has identified important racial disparities in pain management that became more evident during the COVID-19 pandemic. Its study recently published in the special COVID...Read more

Jun 14, 2021

Diana Cervantes. Assistant Professor Biostatistics & Epidemiology
Dr. Diana Cervantes named among Fort Worth’s ‘most influential’ for public health service during the pandemic

By Sally Crocker Dr. Diana Cervantes has spent the last year keeping people informed and updated on all things coronavirus, and now she’s being recognized as one of Fort Worth Inc.’s “400 Most Influential People” for helping protect the community’s health during the pandemic. Dr....Read more

Jun 8, 2021

Opal Lee photo by Rodger Mallison/Fort Worth Star-Telegram
Commemorating Juneteenth

By Diane Smith-Pinckney On June 19 1865, Major General Gordan Granger marched into Galveston with a critical message: “The people of Texas are informed that, in accordance with a Proclamation from the Executive of the United States, all slaves are free.”  This was the opening se...Read more

Jun 8, 2021