School of Public Health Grand Rounds
Studying the New Alcohol and Cannabis Markets to Inform Regulations that Protect Young People
Matthew Rossheim, PhD, MPH, CPH
Join us for an insightful session with Dr. Rossheim, whose research has helped shape the development of
substance use regulations at all levels of government. An acclaimed expert on “supersized alcopops” and
“derived psychoactive cannabis products”, his work not only resonates in academic circles but also among
public health practitioners and advocates. Dr. Rossheim’s research has been cited in reports by the U.S. Food
and Drug Administration (FDA) and World Health Organization (WHO), as well as featured by major media
outlets including The New York Times, BBC, Washington Post, CNN, NPR, NBC, CBS, Newsweek, and Last
Week Tonight with John Oliver. Engage with Dr. Rossheim during the interactive Q&A session that follows his
presentation.
1- Understand the influence of brands and marketing on substance use
2- Examine recent shifts in the U.S. alcohol and cannabis markets and their implications
3- Assess the risks from using derived psychoactive cannabis products
4- Critique marketing tactics that promote substance use and target youth
5- Explore regulations effective at addressing related public health problems