HSC brand logo use

A key step in our brand transition is to cease using the current, green UNTHSC mark.
Beginning Jan. 1, 2020, please stop buying goods featuring the outgoing logo.

The Office of Brand and Communication requests that, if possible, you delay any orders and work with us on intermediary solutions until the new identity officially launches in February. All existing items featuring the current, green UNTHSC mark can continue to be used until further notice.

We will be working with schools and departments individually to facilitate implementation of the new brand in their areas. All consumable items such as give-aways, promotional items, brochures and printed material, stationery, etc., with the current branding should be used up and then replaced. Those items will be updated with the new branding upon reorder.

The new logo artwork will be accessible only through the OBC and will not be distributed or available for download until the new identity is firmly established.

The transition to our new brand will begin with an official unveiling on Feb. 19 and will be completed over a period of months. It will reflect collaboration and prioritization across the entire campus, and we are counting on your help.

We will keep the campus community updated as implementation plans continue to develop — including new identity rules and standards that will be essential to successfully establishing our new identity. We appreciate your patience and cooperation during the months ahead.

Anyone with questions may contact OBC@unthsc.edu.