President Michael Williams sent this email to all team members on Feb. 17:
Team,
The launch of UNT Health Science Center’s new brand identity is finally here!
This is a transformational moment for our University and how we tell our story of transforming lives.
I hope you’ll join me to celebrate from 9:30 a.m. to 11 a.m. Wednesday, Feb. 19 in the IREB lobby when we publicly unveil our new logo with community and health leaders.
The new brand is the culmination of a two-year project. It captures our dynamic, resilient spirit as we move into the future and creates an easily identifiable identity for our unique institution. We wanted to:
• Create a One University identity that better represents who we are and the direction we are going
• Strengthen our position and location in the Fort Worth community
• Eliminate the UNT-Denton/Fort Worth confusion and maintain our formal name and position with the UNT System
This rebrand is an exciting opportunity to re-introduce ourselves as an innovative, entrepreneurial institution in Fort Worth that is defining and creating the providers of the future. I hope to see you Wednesday!
With appreciation,
Mike
Dr. Michael R. Williams