Promotores de Salud Alliance Named 2006 Health Care Heroes Finalist

The Promotores de Salud Alliance of Dallas-Fort Worth was among the 22 Health Care Heroes Awards finalists recently announced by the Dallas Business Journal.

UNT Health Science Center began using Promotores de Salud in 2001. Mary Luna Hollen, PhD, RD,LD, project director for the Promotores de Salud, has served as the groupâ??s coordinator since its inception at the health science center.

â??Reaching ethnic population groups on issues of health is an art,â? Dr. Hollen said. â??Promotores de Salud, particularly in concert, have the natural ability to connect with people and create a bond. That ability or energy is powerful enough to transform people, families and entire communities.â?

The Promotores de Salud Alliance of Dallas-Fort Worth is a group of lay health workers who have undergone training to conduct ongoing outreach activities in the community, such as health fairs, school programs, African American and Hispanic expositions, church events, city-wide forums, university focus groups, university class presentations, grocery tours, food demonstrations, non-profit health walks, health network member participation, and interviews with different media. The goal of the Promotores Alliance is to provide culturally sensitive health training that allows people in the community to learn about the benefits of a healthy lifestyle.

Recently, the Promotores de Salud Alliance of Dallas-Fort Worth have moved to create their own organization while maintaining their ties to the health science center and other network partner organizations.

â??This is a sign of sustainability, building capacity and the makings of health communities,â? Dr. Hollen said. â??We must continue supporting the Promotores de Salud Alliance and their efforts in our quest to create healthy communities.â?

Categories for this yearâ??s Dallas Business Journal Healthcare Heroes contest include employer, innovator, manager, volunteer, physician; academic/research, nursing, community outreach programs, non-physician employee and best emergency relief effort (team or individual), an additional category this year. The Promotores de Salud Alliance was nominated in the community outreach program category.

The Promotores de Salud Alliance is the only entry from the health science center to be named as a finalist for this yearâ??s Dallas Business Journal Health Care Heroes Awards. Winners will be announced in a special Health Care Heroes publication of the Dallas Business Journal Sept. 8.


Contact: Kay Colley 817-735-2553, cell 817-980-5090, e-mail

Recent News

Techstars Demo Day.
  • On Campus
|Dec 1, 2022

Techstars Demo Day brings innovation to the historic stockyards

For the last 13 weeks, the founders of 10 of the world’s most innovative startups have been in Fort Worth perfecting their new physical health technology. They are part of the world’s first physical health accelerator, and now they are ready to show the fruits of their labor. Techstars Demo D...
Dr. Sid O'bryant Award
  • Our People
|Dec 1, 2022

HSC named the winner of the D Magazines 2022 Achievement in Medical Research Award

The extensive research done by Dr. Sid O’Bryant and his team at the Institute of Translational Research has earned the University of North Texas Health Science Center at Fort Worth the 2022 Medical Research Award by D Magazine. Dr. O’Bryant, the executive director of the ITR and a professor at t...
Dr. John Licciardone
  • Our People
|Nov 30, 2022

Key study results from HSC’s PRECISION Pain Research Registry published in JAMA Network Open

The Journal of the American Medical Association – Network Open has published findings from a recent HSC study about chronic lower back pain, race and the patient-physician relationship. The study revealed that Black patients reported worse outcomes for low back pain intensity and back-related d...
Ram flyer
  • Community
|Nov 23, 2022

Free pop-up medical, vision and dental clinic is just a week away

  The University of North Texas Health Science Center at Fort Worth and Remote Area Medical – RAM® — a nonprofit provider of pop-up clinics that delivers free quality dental, vision and medical care to those in need — are bringing the free health care clinic to Dallas on Dec. 3 and 4....