Communication toolkit

Brand Resources

Our logo and brand identity capture the spirit of innovation and entrepreneurship we’ve built at HSC and strengthens our position and location in Fort Worth.

We have gradually transition to the new brand, starting first with those items that have a strong impact externally. Keep an eye on Daily News for updates on items that have been rebranded and are available for use.

The new logo is available for do-it-yourself use. All rebranding requests must go to the Office of Marketing and Communications (OMC). Contact

Additionally, it is everyone’s responsibility to comply with our Institutional Brand and Identity Policy.

Pre-formatted templates are available:


Communication at HSC

Communication is a shared responsibility here at the University of North Texas Health Science Center at Fort Worth. I ask that you help tell our story about the remarkable work we are doing together as one team.

Our success depends on us communicating with a single voice that is purposeful, clear and consistent. By delivering our key messages in a unified fashion, we reach our many audiences with a focused story that will tell them who we are, what we do and why we’re here.

What is our most powerful message? It’s us, working together as one team to transform lives by improving the lives of others through a passion for innovation and teamwork.

–Dr. Michael R. Williams

HSC CommKit

As you promote UNT Health Science Center, start by asking three simple questions:

  1. Who is your audience?
  2. What do you want them to know or say about HSC?
  3. What are you asking them to do?

These questions help focus our messaging when communicating with internal or external audiences that are important to you and your team. Consistent messages make it easier for people to get to know us. Inconsistent messaging can confuse your audience.

The Office of Marketing and Communications has developed key messages and guidelines to assist you. These guidelines help highlight and clarify HSC’s One University vision, reinforced through Extraordinary Teamwork.

When possible and where it makes sense, HSC team members are expected to integrate the messaging found in this guide into their internal and external communications.

Inside the CommKit

  1. Key messages and elevator speech
  2. How to tell our story
  3. CommKit FAQs
  4. Communication checklist
  5. Templates and resources


The Office of Marketing and Communications is happy to assist you.

This page was last modified on June 15, 2021