Tomorrow: Join us to celebrate our new brand!

President Michael Williams sent this email to all team members on Feb. 17:

Team,

The launch of UNT Health Science Center’s new brand identity is finally here! This is a transformational moment for our University and how we tell our story of transforming lives.

I hope you’ll join me to celebrate from 9:30 a.m. to 11 a.m. Wednesday, Feb. 19 in the IREB lobby when we publicly unveil our new logo with community and health leaders.

The new brand is the culmination of a two-year project. It captures our dynamic, resilient spirit as we move into the future and creates an easily identifiable identity for our unique institution. We wanted to:

• Create a One University identity that better represents who we are and the direction we are going
• Strengthen our position and location in the Fort Worth community
• Eliminate the UNT-Denton/Fort Worth confusion and maintain our formal name and position with the UNT System

This rebrand is an exciting opportunity to re-introduce ourselves as an innovative, entrepreneurial institution in Fort Worth that is defining and creating the providers of the future. I hope to see you Wednesday!

With appreciation,

Mike
Dr. Michael R. Williams