GRAND ROUNDS: April 14 at 12 p.m.: Ethics and the Complicated & Clustered Model of Influence

Ethics often lurk in the corners of our minds. Perhaps rarely at the forefront—but, they certainly wind a common thread through days of patient engagement. The current health care environment exhibits a complicated and clustered model of “influencers,” who seek a portion of the physician’s sacred patient relationship. We will enlighten the influence that “outsiders” (anyone who is not a direct provider to the patient) wish to have upon the sacred patient relationship. We will uncover the methods outside influencers use to find their way into that sacred space. Most importantly, we will define the most effective ways of maintaining and building relationships with the influencers while defending and protecting the sacred patient space.