How to tell our story
People recall stories more easily than facts. They form connections based on emotions.
Finding a way to explain the story of UNTHSC in a relatable way is more powerful than reciting facts and figures. Our DNA lab is world class, but it becomes more memorable when you explain how it helped solve famous cold cases. Interprofessional education is important, but it makes more sense to a lay audience when you explain that it will improve the care they receive and how it will take Extraordinary Teamwork to make it happen.
Use some of these story-telling tips to improve your communication:
Show, don’t tell
Use concrete examples to drive home your message. For example:
Vague: The Institute for Patient Safety is a team effort.
Stronger: UNT Health Science Center’s Institute for Patient Safety was founded last year thanks to $4 million from the Texas Legislature. It will advance patient safety with the help of our founding partners: JPS Health Network, Cook Children’s Medical Center and Texas Christian University.
Explain how UNTHSC programs improve lives
Vague: The Asthma 411 program improves the health of Fort Worth children.
Stronger: UNT Health Science Center’s “Asthma 411” program gives school nurses the equipment, training and medical clearance to treat students’ asthma attacks in the schools, keeping children from missing class, parents from missing work and reducing costly trips to emergency rooms.
Vague: The Texas Center for Performing Arts is a unique partnership between TCOM and the UNT College of Music.
Stronger: In the Texas Center for Performing Arts, dancers have found a physician who not only treats their pain but understands their need to perform in spite of it.
Always consider your audience. For scientific or medical crowds, technical language may be appropriate. But other audiences may be confused by language you would otherwise commonly use. For these groups, keep it conversational. Communicate as if you were speaking to a family, friend or neighbor.
Jargon: “The patient presented with…”
Clearer: “The patient showed symptoms of…”
This page was last modified on August 31, 2017