Communication checklist

1. Key questions

• Who is your audience?
• What do you want them to know or say about HSC?
• What are you asking them to do?

2. Key messages

• HSC first
• “Transform Lives”
• Passion and drive
• Innovative mindset and entrepreneurial spirit
• Extraordinary Teamwork

4. How to tell our story

• Show, don’t tell.
• Explain how HSC improves lives.
• Share stories.
• Avoid jargon.