1. Key questions

• Who is your audience?
• What do you want them to know or say about UNTHSC?
• What are you asking them to do?

2. Key messages

• UNTHSC first
• Extraordinary Teamwork
• Defining and producing the providers of the future
• Financial strength
• Sustainable people culture

3. Communications framework

• Now, and Next

4. How to tell our story

• Show, don’t tell.
• Explain how UNTHSC improves lives.
• Share stories.
• Avoid jargon.